Duolingo x DnD
AD
How does Duolingo, language learning behemoth, get more potential users' attention when they offer every language in the world? Start offering more fake ones. Who has a stockpile of made-up languages ripe for the learning? Dungeons and Dragons!
By marketing Duolingo to D&D fans, we can let players learn in-world languages and even test their skills in a unique campaign.
With heroic linguists engaged and their adversary revealed, the stage is set, and the Quest for Vengeance can begin!
ACT 1-Teaser
OOH
ACT 2- Breakout OOH
Once D&D fans catch on, breakout ads will appear confirming the collab and announcing the integration of D&D languages in the app.
ACT 3- Introducing...Big Bad
Promotional OOH
UI Mocks
Social
You didn't expect Duo of all people (owls?) to go on a mythic quest and stay radio silent, did you?
ACT 4-Campaign Book
Duolingo will release a special DnDnD campaign book that explains the rules, the lore, and the languages you can learn. Exclusive copies will be seeded out to DnD streamers.
To build up hype around the campaign, Duolingo will place cryptic billboards around the city written in languages familiar to D&D fans, and partner with D&D influencers to call them out.
After letting adventurers learn their desired language, Duolingo will put these skills to the test with a new campaign. And who better to announce that then the antagonist?
