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Duolingo x DnD
Duolingo understands that staying motivated is the hardest part of learning. So where do we go to find committed learners? Dungeons & Dragons. Because Although D&D’s vast lore can be intimidating, fans are deeply committed immersing themselves in their worlds
By marketing duolingo to D&D fans, we can let players learn in-world languages and test their skills in a unique campaign.
ACT 1-Teaser
OOH
To build up hype around the campaign, Duolingo will place cryptic billboards around the city written in languages familiar D&D fans
ACT 2- Breakout OOH
Once D&D fans catch on, breakout ads will appear confirming the collab and announcing the integration of D&D languages in the app
ACT 3 Introducing...Big Bad
After letting adventurers learn their desired language, Duolingo will put these skills to the test with a new campaign. And who better to announce that then the antagonist?
Promotional OOH
With heroic linguists engaged and their adversary revealed, the stage is set, and the Quest for Vengeance can begin!
UI Mocks
Social
You didn't expect Duo of all people(owls?) to go on a mythic quest and stay radio silent, did you?
ACT 4-Campaign Book
Duolingo will release a special DnDnD campaign book that explains the rules, the lore, and the languages you can learn. Exclusive copies will be seeded out to DnD streamers