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Zipcar-The Antisocial Carpool Club
Everyone needs their own space and some kind of time alone to recharge. But not everyone necessarily has their own space for it. So Zipcar decided to provide chance for everyone to be alone together with the Antisocial Carpool Club.
ACT 1-Teaser
OOH
To build up hype around the campaign, Duolingo will place cryptic billboards around the city written in languages familiar D&D fans
ACT 2- Breakout OOH
Once D&D fans catch on, breakout ads will appear confirming the collab and announcing the integration of D&D languages in the app
ACT 3 Introducing...Big Bad
After letting adventurers learn their desired language, Duolingo will put these skills to the test with a new campaign. And who better to announce that then the antagonist?
Promotional OOH
With heroic linguists engaged and their adversary revealed, the stage is set, and the Quest for Vengeance can begin!
UI Mocks
Social
You didn't expect Duo of all people(owls?) to go on a mythic quest and stay radio silent, did you?
ACT 4-Campaign Book
Duolingo will release a special DnDnD campaign book that explains the rules, the lore, and the languages you can learn. Exclusive copies will be seeded out to DnD streamers